Business in the cloud, or "cloud computing", represents the access and use of computer resources and services via the Internet cloud. Instead of organizations maintaining their own IT infrastructure and servers, they use the services of cloud providers to store data, run applications and manage resources. This has a number of advantages for business:

• Reduced costs: Cloud computing reduces the cost of purchasing and maintaining hardware and software. Organizations only pay for the resources they use.

• Productivity: It allows cloud businesses to quickly increase or decrease resources as needed, which is extremely useful for seasonal changes or rapid growth.

• Access from anywhere: Users can access their data and applications from anywhere with internet access, which allows flexibility in work.

• Automation and resource management: The cloud provides tools for automation and resource management, making it easier to administer the IT environment.

• Security and data protection: Cloud service providers usually offer a high level of security and protect data from loss and unauthorized access.

• Collaboration and remote work: Cloud tools facilitate collaboration between teams and enable remote work.

• Regular software updates: Cloud service providers regularly update their software, which allows users to access the latest versions without the need for manual upgrades.

Examples of well-known cloud service providers include Google Cloud Platform (GCP), Amazon Web Services (AWS), Microsoft Azure, IBM Cloud, and many others.

Doing business in the cloud allows organizations to focus on their core business activities, reduce costs and achieve greater flexibility in work.