Digital marketing does not require the involvement of the Internet to fit into that category, while Internet marketing involves using the Internet to advertise to your target audience.

Digital marketing is an umbrella term under which Internet marketing falls.

Internet marketing is a more precise form of digital marketing.

Internet marketing is the name for activities aimed at advertising products and services through digital media. Among the many terms used for this type of advertising, we also find internet advertising, web marketing, online marketing, digital marketing, or the abbreviated names i-marketing and eMarketing.

Objectives of digital marketing

increasing the visibility of the Brand, increasing the number of visitors to the website, collecting contacts and direct sales...

Advantages of digital marketing

• Thanks to the digitization of media and new technologies, marketing results can be precisely monitored.
• You can see the success of the campaigns, the behavior of the users, you can act in accordance with the results and change the campaign mode in progress.
• Companies can make a very precise segmentation of the market, create user bases and market marketing information to a precisely defined group of users.
• more than 4.5 billion people in the world use the Internet